This page explains how we collect, use, and store your personal data. We follow the UK General Data Protection Regulation (UK GDPR) and the ICO framework. Please read this carefully before using our site.
Who We Are
We operate an informational review website about betting sites not on GamStop. We do not hold a UK Gambling Commission (UKGC) licence. We do not accept bets, process payments, or operate any gambling service.
Data We Collect
We collect limited data depending on how you interact with our site. The sections below explain each type clearly.
Cookies and Analytics
Cookies are small text files stored on your device when you visit our site. We use Google Analytics to track page views, session duration, and approximate location data. Google Analytics collects anonymised data, such as browser type and pages visited.
Contact Form Submissions
If you submit a contact form, we collect your name and email address. We use this data only to respond to your query. We do not add you to any mailing list without your explicit consent.
Affiliate Tracking Links
Our site contains affiliate links to offshore bookmakers not regulated by the UKGC. When you click an affiliate link, the bookmaker may set a tracking cookie on your device. This cookie records that you arrived via our site, so we may receive a commission.
We do not receive your personal details from bookmakers as part of this process. However, the bookmaker’s own privacy policy governs any data you provide to them. We recommend you review each bookmaker’s privacy policy before registering.
Third-Party Data Sharing
We share limited data with the following third parties only.
- Google Analytics: Receives anonymised browsing data to help us understand site traffic.
- Affiliate Networks: Receive click and referral data via tracking links, not your personal details.
- Hosting Providers: May process server log data, including IP addresses, for security purposes.
We do not sell your personal data to any third party. We do not share your data with advertisers for targeted marketing.
Legal Basis for Processing
We process analytics data under our legitimate interest in improving the site. We process contact form data under your consent, given when you submit the form. You may withdraw consent at any time by contacting us.
How Long We Keep Your Data
Contact form data is retained for up to 12 months, then deleted. Google Analytics data is retained for 14 months by default, as set within our Analytics account. We do not store affiliate tracking data ourselves.
Your Rights Under UK GDPR
You have the following rights regarding your personal data.
- Right of Access: You can request a copy of any personal data we hold about you.
- Right to Deletion: You can ask us to delete your personal data from our records.
- Right to Opt Out: You can opt out of analytics tracking via our cookie consent tool at any time.
- Right to Rectification: You can ask us to correct inaccurate data we hold about you.
- Right to Restrict Processing: You can ask us to limit how we use your data in certain circumstances.
To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.
Cookie Consent
When you first visit our site, a cookie consent banner appears. You can accept all cookies, reject non-essential cookies, or manage your preferences individually. You can update your cookie preferences at any time using the consent tool in the site footer.
Rejecting analytics cookies means Google Analytics will not track your visit. Rejecting affiliate cookies may mean bookmakers cannot attribute your visit correctly.
Affiliate Links Disclosure
We include affiliate links to offshore bookmakers throughout our reviews and comparison pages. These bookmakers operate outside UKGC jurisdiction and are not covered by UK responsible gambling protections. Clicking these links does not transfer your personal data to us, but it does generate a tracking event on the bookmaker’s platform.
Important Notice
This website is informational only. We do not hold a UKGC licence and we are not a gambling operator. Content on this site is intended for adults aged 18 and over in jurisdictions where accessing such information is legal.
Changes to This Policy
We may update this Privacy Policy from time to time. The date at the bottom of this page shows when it was last revised. Continued use of the site after changes means you accept the updated policy.
Contact Us
For any data-related queries, email us at [email protected]. You also have the right to lodge a complaint with the ICO at ico.org.uk if you believe we have mishandled your data.
Last updated: June 2025